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When my spirit sinks low, I look for signs of hope. Hope that we can ultimately sustain. Hope that we consider health as the essence of value. Hope that we can use our intelligence and technology to stop wasting. Hope that we can wake up as a species and ensure future survival for all.
One of my best ways to find inklings of hope is interview bright, for benefit entrepreneurs who are blazing a trail of renewable light. And beyond giving back, they’re creating new models of profitability. For us to prevail long term, we need to shape capitalism to reward doing “well” and “green.”
In this week’s Regen360 podcast I interview Rachel Gutter. She sits at the forefront of the new model for benefit corporations, serving as the Chief Product Officer for the International WELL Building Institute, owners of the fairly new WELL building health standard. Previously Rachel had a tenure of innovation and growth as the Founding Director of USGBC’s Center for Green Schools – impacting more than $275 billion in LEED certified educational facilities and a half million volunteers.
Rachel and I not only talk about her work at WELL and USGBC, but also market transformation, building movements and personal passion. I encourage you to listen in so you can not only learn, but get inspired, as I always am in Rachel’s presence.
As we rapidly approach a new year, more than ever it’s a global imperative to step up innovative creations that advance “well” for all and also make money, provide jobs and help us regenerate inside and out.