New Book: REGEN360

An Operating System For A Regenerative Earth

Coming October 2026

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Available for Preorder:

What if Earth came with a user manual? 

Regen360 argues that humanity’s crisis is not a lack of care, but a broken operating system—and introduces the Earth Code, a practical framework for aligning human systems to work in harmony with the planet.

When incentives, governance, and institutional structures prioritize short-term gain, even well-intentioned efforts can accelerate harm. Sustainability stalls because systems are designed to reward immediate profit over long-term regeneration. Regen360 reframes regeneration as an operating discipline rather than an aspiration, showing how economics, leadership, technology, and daily decisions can be realigned with the self-regulatory patterns of Earth.

As AI accelerates decision-making and shortens time horizons, the consequences of systemic misalignment intensify. Regen360 explores how human and institutional behavior responds under pressure—and how emerging technologies can either reinforce short-term priorities or support long-term stewardship.

Bridging inner purpose with outer systems, David Gottfried, founder of the global green building movement, demonstrates how values, identity, and responsibility shape outcomes at every scale.

The framework for a regenerative future is here—but the question remains: will it be embraced?

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Available for Preorder:

Book Testimonials 

"The central environmental question hasn't changed in the 57 years since the first Earth Day: how do we persuade civilization to operate within the limits of a living planet? Regen360 offers thoughtful, provocative, pragmatic answers. David Gottfried doesn't moralize; he analyzes. He gives us code — fifteen Earth Code equations, nestled in a framework called HOPE.  At this bleak moment in our planet's history, hope is just what we need."

— Denis Hayes, founder of Earth Day; President Emeritus, Bullitt Foundation 

"David is challenging the underlying operating logic of how we measure success, how we build, and how we define progress. This book is him asking, with honesty and courage, what comes next. What I respect about this book — and about David — is the willingness to not look away from that reality. The questions being asked are the right ones, and they are being asked by someone who has earned the credibility to ask them."

— Rick Fedrizzi, from the Foreword