New Book: REGEN360
An Operating System For A Regenerative Earth
Coming October 2026
Available for Preorder:
What if Earth came with a user manual?
Regen360 argues that humanity’s crisis is not a lack of care, but a broken operating system—and introduces the Earth Code, a practical framework for aligning human systems to work in harmony with the planet.
When incentives, governance, and institutional structures prioritize short-term gain, even well-intentioned efforts can accelerate harm. Sustainability stalls because systems are designed to reward immediate profit over long-term regeneration. Regen360 reframes regeneration as an operating discipline rather than an aspiration, showing how economics, leadership, technology, and daily decisions can be realigned with the self-regulatory patterns of Earth.
As AI accelerates decision-making and shortens time horizons, the consequences of systemic misalignment intensify. Regen360 explores how human and institutional behavior responds under pressure—and how emerging technologies can either reinforce short-term priorities or support long-term stewardship.
Bridging inner purpose with outer systems, David Gottfried, founder of the global green building movement, demonstrates how values, identity, and responsibility shape outcomes at every scale.
The framework for a regenerative future is here—but the question remains: will it be embraced?
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Book Testimonials
"Regen360 is his most honest book yet — part memoir, part systems manifesto, part father's reckoning with what his daughter's generation is inheriting. He's not selling optimism. He's offering an operating system. That distinction matters, and so does this book."
— Chip Conley, New York Times bestselling author and founder of MEA
"Regen360 is what happens when someone who helped build the green building movement steps back and interrogates his own life's work with total honesty. It's essential reading for the journey forward."
— Joel Makower, Chairman and Co-founder, Trellis Group
"David Gottfried has long challenged the building and construction industry to think bigger, and Regen360 does exactly that — showing that the next phase depends on accelerating solutions we already know are possible by aligning mindsets, capital and action at scale."
— Cristina Gamboa, CEO, World Green Building Council