Tag Archives: green building

What’s the benefit of your labor?

On Monday we celebrated Labor Day. Since its first celebration in 1882 in New York City, the holiday has been dedicated to worker’s social and economic achievements that have helped advance the strength, prosperity, and well-being of our country.

This is my first of many blogs to come, and I’d like to reflect a bit on the nature of our labor and its relationship to transformation. I’ve also got a few announcements for you below, including a priority wait list sign up for my new forthcoming BuildMove pilot trainings.

I’ve experienced several epiphanies that not only changed my life but my relationship to labor. Since that first one in 2001, when I’d taken a hard look at who I’d become: fancy Armani suits, Ferragamo loafers and slicked back hair. I’d strayed far from my true nature and could no longer hear my calling. I realized that I could change my work in the real estate field to add greater value, meaning, and health. I no longer needed to solely work on maximizing profit but could embrace a newer definition to include people and planet – what we now refer to as the triple-bottom-line.
Continue reading

Episode 46 Mahesh Ramanujam

The statistics of the U.S. Green Building Council and the global movement that it helped spawn are almost beyond belief, especially for me as its founder and first CEO, going back to October 1992 when I set out to begin working on its start-up in San Francisco.

This week’s Regen360 iTunes podcast features an interview with Mahesh Ramaujam, USGBC’s new President and CEO. He took over late last year from Rick Fedrizzi, who now heads of the Well Building Standard.

In our conversation, we learn of the unprecedented stats of USGBC and about Mahesh’s agenda for continuing to make the organization a global leader and as he says, “relevant.” His three areas for continued excellence include:

  • driving consensus
  • innovative business strategies
  • authentic thought-leadership
  • the business case for a sustainable built environment

During our conversation, I got goose bumps when Mahesh quoted: “If you love something, set it free.” You’ll also learn more about that and how USGBC is now engaging the lowest 20% of buildings to go green.

To boosting triple-bottom-line profitability through our buildings and homes!

David Gottfried

Episode 15 Jason McLennan

About two decades ago [in the pioneering years of green building] I had the privilege to work on an exciting fantasy green building project for Montana State University. They assembled a green dream team to brainstorm outside the box. The project catapulted by visionary technologies and design concepts was aptly named the Epicenter. It was to house the University’s Department of Chemistry.

One of the inspiring visionaries was a young architect that worked for Bob Berkebile at BNIM. His name was Jason McLennan. Bob and Jason came up with leading edge performance standards for the project which were unheard of at the time. This included advocating for net zero energy, water and waste and beyond. They also emphasized user health and productivity and individual control of their environment, including chem labs that would embrace “green chemistry”, also an emerging field.

Jason’s eyes sparked with hope and passion, his hair a bit long and scraggly, with a leather strapped ornament exuding a sense of power. He was bold and relentless as he helped advance the project’s unequaled performance metrics. Despite being in green building for some years, I learned about new integrated approaches and possibilities. It gave me hope that we could do better and lead our way to a more regenerative future.

Although the project unfortunately never got built due to funding reasons, Jason went on to advance his and Bob’s net zero ideas into the Living Building Challenge Rating system. In addition, he founded the Living Future Institute featuring its annual conference that draws thousands of cutting edge sustainable building advocates. Google has become the largest user of the rating system which also features a red list for unhealthy building materials. Together, the two initiatives have advanced our movement and inspired many to demand more and push higher.

I’m so excited to feature Jason in a personal dialog with me for this week’s Regen360 iTunes podcast show. We dive into his work in founding the Living Building Challenge rating system and what inspires his visionary practice. Jason demonstrates many of the attributes and steps for what it takes to build a movement. He’s also an author and recipient of the prestigious Buckminster Fuller Prize.

To a living future!
David

Learn more about Jason here!