Tag Archives: framework

How to Build a Movement to Change the World

In 1993, David Gottfried had a vision that he wanted change the world, and so he started the U.S. Green Building Council to promote sustainable building. USGBC is the owner of the LEED Green Building Rating System, which is in over 160 countries, and the largest rating system in the world. Next Gottfried founded the World Green Building Council, which now has member countries in over 100 countries to promote green building in their own countries while working to reach environmental goals on a global scale.

Gottfried is now focusing on using his experience and success to help others turn their passions into world-changing work. To that end, he now serves as CEO of Regen360, a company that helps organizations start-up and scale transformative movements that not only build legacy, but advance triple-bottom-line profitability.

Gottfried has developed a seven-step framework based on his Green Building Council successes to teach others how to build and sustain a movement. He calls this initiative BuildMove™. According to Gottfried, this framework is aimed at two types of people. The first are those already working in a given sector who “want to add more transformation into their business and add personal legacy.” He singles out Vincent Siciliano, CEO and President of New Resource Bank, as an example of the first type for his work to green the banking system. “Vince was just a traditional banker, who saw ways to add in sustainability to banking. I want to teach how to bring transformation into what they are doing, help it go viral, and build a movement,” Gottfried says. Read more here >>